First National Bank
First National Bank is a regional bank based in Ohio. They approached g2o to work on their customer facing experiences such as: account creation and purchase of other financial services online.
The Brief My Role
In the wake of COVID-19, First National Bank was looking for ways to improve the online experience of applying for products online (e.g., deposit accounts, loans etc.). This includes multiple scenarios such as:
Single applicant + Single product Flow
Single Applicant + Multiple Dissimilar products Flow
Co-applicant + Same Product Flow
Co-Applicant + Multiple Dissimilar products Flow
As a part of G2O’s team, we held interviews with bank managers, First Midwest stakeholders and their technology partners to better understand what these (on-ground) processes look like today to better understand customer’s needs and pain points. Based on the insights collected we worked on the use case flows, wireframes and multiple UI iterations.
A glimpse of the process and outcome
Wireframes and UI Explorations
-Under Non-Disclosure Agreement-